The 2014 #ASG, by the numbers: http://t.co/QLIJuKkBA3 pic.twitter.com/4SqFe2UOgT
— MLB (@MLB) July 18, 2014
As the Twins return to the field Friday night, numbers are coming in from the Midsummer Classic that was held at Target Field this week.
This year’s All-Star Game and its surrounding festivities posted big numbers, as fans participated in the event and connected with the best baseball players in the world at Target Field and around Minneapolis.
Major League Baseball announced the numbers Friday.
- 11.34 million – Viewers for the 85th All-Star Game; largest average audience for the event since 2010
- $8,575,800 – Amount donated by MLB and the Twins; the largest legacy community contribution in history of MLB and its host club.
- 121,169 – Attendance for three days of ballpark events at Target Field.
- 114,878 – Attendance for T-Mobile All-Star FanFest.
- 38,758 – Attendance for first MLB All-Star Summer Pepsi Block Party
- 30,092 – Attendance for Target MLB All-Star Concert presented by Budweiser featuring Imagine Dragons and Atmosphere
- 27,686 – Participants for The Color Run MLB All-Star 5k presented by Nike; largest ever conducted by MLB
Digital Data
- 8.1 million – Time the MLB.com At Bat app was accessed during Gatorade All-Star Workout Day and the All-Star Game
- 2.3 million – MLB.com Home Run Derby game play minutes logged by fans on mobile devices during the Home Run Derby broadcast
- 1.4 million – Tweets that were sent during the All-Star Game, a 66% increase from the previous year
- 800,000 – Live streams of the Gillette Home Run Derby, including the event’s first-ever MLB.com data-tracking stream
- 615,886 – Tweets sent about Derek Jeter during the All-Star Game.
On the field, the American League won the game 5-3 and Twins closer Glen Perkins picked up the save to close the door.
