The Minnesota Twins are in the process of evaluating team branding and it’s possible that the review could lead to changes. The branding evaluation was first reported by the Pioneer Press, whom received confirmation from Twins President Dave St. Peter.
St. Peter provided a brief statement to Bring Me The News: “We are currently reviewing the team’s current suite of marks. It’s currently undetermined what – if any changes – will be made.”
“More to come on this in the future,” St. Peter said in an email.
The Twins boss told the PiPress that a rebranding of sorts could lead to “a complete suite of updated marks and uniforms for the 2022 season.” While details of what uniform adjustments could be made, St. Peter confirmed that the Minnie and Paul logo is included in the review.
As the PiPress reported, a Eagan-based dermatologist who serves as a consultant for the Twins has recommended that the Minnie and Paul logo include a person of color. The logo is as transparent as any at Target Field as it sits atop the center field part of the ballpark in the form of a 46-foot-tall sign.
Dr. Charles Crutchfield conducted a survey in June asking his followers which of the following Minnie and Paul logo options they would prefer. The options:
- Refreshed logo. It honors the historical logo of the past but tastefully celebrates and respects the diversity and accomplishments of all the Twins players, past and present.
- Keep the old logo.
- Design a completely new and different logo.
Crutchfield said 85% of respondents voted in favor of option No. 1, refreshing the logo to include a person of color. Three percent were in favor of keeping the logo status quo, while 12% approved of a new design.
There’s no word from the Twins on how long the review will last.
