Sick of waiting in line to buy a beer at a busy concession stand at Target Field?
Never fear, beer is here… and it’s being delivered to fans in a brand new way.
Self-serve beer stations are up and running at Target Field, according to ESPN. The beer stations, called “DraftServ,” allow fans to purchase and pour up to 48 ounces of beer every 15 minutes.
Here’s how they work.
Fans will buy a beer machine card for $10 or $20, take the card to the DraftServ machine and pour the amount of beer they want – down to the ounce. Prepaid cards will be available for $50 at the All-Star Game on Tuesday, July 15.
Budweiser and Bud Light will cost 38 cents per ounce while Shock Top Lemon Shandy and Goose Island 312 Urban Pale Ale cost 40 cents per ounce.
KARE 11 reports that Target Field is the first Major League Baseball stadium to use the machines. The first station opened during Sunday’s Twins-Yankees game, and a second will be added in time for the All-Star Game on Tuesday.
Jerry Jacobs Jr., principal of Delaware North, a concession company that partnered with Anheuser-Busch to create DraftServ.
“There’s obviously some novelty value to this, but it also allows people to pour what they want,” Jacobs said, as noted by Sportress. “If they want half of a cup, that’s all they will pay for.”
An employee will man each machine as a safeguard to prevent minors from pouring/consuming beer and limiting the overindulging fan.
