With sponsor logos approved for NBA jerseys beginning next season there’s been a lot of worry about the NBA turning into NASCAR. But there’s nothing to worry about if the example provided by the Boston Globe proves true and universal.
Here's what the new GE logo on the #Celtics jerseys will look like https://t.co/OpOeVNxkFv pic.twitter.com/FQ1jocpuWX
— The Boston Globe (@BostonGlobe) January 25, 2017
The Boston Celtics will have General Electric on their jerseys next season. All logos on NBA jerseys will be above the heart. Here’s a closer look.
FIRST LOOK: GE logo on Celtics uniform, which will begin for all games next season. pic.twitter.com/N3RV53ceU0
— Darren Rovell (@darrenrovell) January 25, 2017
According to Bleacher Report, the sponsorships will bring in as much as $20 million per year depending on how popular a team is. The Warriors would command top dollar while teams like the Timberwolves would be middle of the pack. The Wolves have yet to announce a corporate jersey sponsor for the 2017-18 season.
