P.J. Fleck’s elite “Row the Boat” slogan is coming with him to Minnesota.
The slogan was trademarked by his former school, Western Michigan University. They’re working out legal details with Fleck before releasing the trademark to Fleck, according to MLive.com.
“Row the Boat” is Fleck’s intellectual property, seeing as he started using it at Western Michigan after his son died shortly after birth due to a heart condition, MLive.com adds.
There’s really nothing else to know about this story. But we can tell you that Fleck has tweeted 11 times in 2017 and he used the word “elite” in nine of them. That’s elite consistency.
